Table of Contents
Your Data Rights
You have the right to access, correct, restrict, object to and request deletion of your personal data. See Section 9 for full details.
Contact us at [email protected] for any data-related queries.
01Introduction
up7777 ("the Platform", "we", "us", "our"), operating at up7777.cam, is committed to protecting the privacy and personal data of all users ("Player", "User", "you") who access or use our online casino, sports betting and live dealer services. This Privacy Policy describes our practices regarding the collection, use, storage, disclosure and protection of personal information processed in connection with your use of the Platform.
This Privacy Policy applies to all personal data collected through the Platform, including data submitted during account registration, identity verification, deposit and withdrawal processing, and customer support interactions. It applies to Players accessing the Platform from any location, including Pakistan.
By creating an account or using the Platform, you acknowledge that you have read this Privacy Policy and consent to the collection and use of your data as described herein. If you do not agree to this Privacy Policy, you must not access or use the Platform.
Note for Pakistani Users: up7777 does not claim to be licensed, approved or regulated by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani provincial authority. This Privacy Policy does not constitute legal advice. Players are responsible for understanding applicable data protection and privacy laws in their own jurisdiction.
02Definitions
The following terms have the meanings set out below when used in this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can reasonably identify a natural person, including name, email address, date of birth, payment details and device identifiers. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, transfer, amendment, restriction or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, up7777 as the Platform operator. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller under a contractual obligation. |
| "Consent" | A freely given, specific, informed and unambiguous indication of agreement to the processing of Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — the identity verification process requiring documentary evidence of identity, address and payment method ownership. |
| "Cookie" | A small data file stored on a user's device by a website to recognize the user, retain session information, and support analytics and functionality. |
03Data We Collect
up7777 collects only the personal data necessary to provide our services, comply with applicable legal obligations and maintain the security and integrity of the Platform. The categories of data we collect are set out below.
3.1 Registration & Identity Data
- Full legal name as it appears on official documentation.
- Date of birth (for age verification purposes).
- Residential address, including city (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar) and country.
- Email address and account username.
- Phone number (where provided during registration or support interactions).
3.2 Identity Verification (KYC) Data
- Copies of government-issued photo identification (e.g., Pakistan CNIC, Passport or equivalent).
- Proof of residential address (e.g., utility bill, bank statement dated within three months).
- Proof of payment method ownership (e.g., screenshot of mobile wallet interface, bank account confirmation).
- Source of funds documentation where reasonably required.
3.3 Financial Data
- Deposit and withdrawal transaction records, including amounts (denominated in PKR where applicable), dates, methods and statuses.
- Payment method identifiers (e.g., partial account numbers, wallet IDs). Full payment credentials are not stored on the Platform — processing is handled by third-party payment service providers.
- References to familiar Pakistan-market payment methods including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah may appear in transaction records. These references are context only and do not imply endorsement of this Platform by those providers.
3.4 Behavioural & Usage Data
- Login activity, session duration and timestamps.
- Game history, bet records, wagering activity and sports markets accessed.
- Responsible gambling tool usage (e.g., deposit limits set, self-exclusion periods activated).
- Customer support interaction records including chat logs and email correspondence.
3.5 Technical & Device Data
- IP address and general geolocation derived from IP.
- Browser type, operating system and device type.
- Cookie identifiers and session tokens.
- Referring URLs and on-site navigation patterns.
04Purpose & Legal Basis for Processing
We process your personal data only where we have a lawful basis to do so. The primary purposes for which up7777 processes personal data, and the corresponding legal bases, are set out in the table below.
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract — necessary to provide the services you have requested. |
| Identity verification (KYC) and age verification | Legal obligation and legitimate interest in preventing fraud and underage access. |
| Processing deposits and withdrawals | Performance of a contract — necessary to facilitate the financial transactions you initiate. |
| Fraud prevention and anti-money laundering | Legal obligation and legitimate interest in protecting the Platform and its users. |
| Responsible gambling monitoring and intervention | Legitimate interest and legal obligation to protect vulnerable users from harm. |
| Customer support and dispute resolution | Performance of a contract and legitimate interest in resolving player concerns. |
| Platform analytics and performance improvement | Legitimate interest in maintaining and improving the quality of our services. |
| Marketing and promotional communications | Consent — where you have opted in to receive promotional communications from us. |
05Data Sharing & Disclosure
up7777 does not sell, rent or trade your personal data to third parties for their own commercial purposes. We share personal data only in the circumstances described below.
5.1 Service Providers (Data Processors)
We engage trusted third-party service providers to assist in delivering the Platform's services. These include payment processing providers, KYC and identity verification services, fraud detection providers, cloud hosting and infrastructure providers, and customer support platforms. All third-party processors are bound by contractual data processing agreements that require them to process personal data only on our instructions and to maintain appropriate security standards.
5.2 Legal & Regulatory Disclosure
We may disclose personal data to competent authorities, law enforcement agencies or regulatory bodies where required by applicable law, court order or legal process. We may also disclose data where we believe, in good faith, that such disclosure is necessary to prevent fraud, protect the rights or safety of any person, or enforce our Terms and Conditions.
5.3 Corporate Transactions
In the event of a merger, acquisition, reorganization or sale of assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and any material changes to the applicable Privacy Policy.
We do not sell your data. up7777 will never sell, rent or otherwise commercialize your personal information to unaffiliated third parties for marketing purposes without your explicit consent.
06Data Retention
up7777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law, whichever is longer. The following general retention principles apply:
- Active Accounts: Personal data associated with an active account is retained for the duration of the account relationship plus any legally required retention period thereafter.
- Closed Accounts: Following account closure, we retain personal and financial data for a minimum period necessary to comply with anti-money laundering record-keeping obligations and to resolve any outstanding disputes.
- KYC Documents: Identity verification documents are retained for the period required by applicable law and operator obligations, typically a minimum of five years from the date of account closure.
- Support Records: Customer support communications are retained for a reasonable period to enable dispute resolution and quality assurance.
- Marketing Data: Where consent to marketing has been withdrawn, we will cease processing personal data for marketing purposes within a reasonable period and will retain a record of the opt-out.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with our data disposal procedures.
07Data Security
up7777 implements appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, destruction, disclosure or alteration. Our security measures include, but are not limited to, the following:
- SSL/TLS encryption for all data transmitted between your device and the Platform.
- Encryption of sensitive data at rest within our infrastructure.
- Access controls restricting internal access to personal data on a need-to-know basis.
- Regular security assessments and vulnerability monitoring of Platform infrastructure.
- Multi-factor authentication options for account access.
- Incident response procedures for detecting, containing and reporting data security events.
Despite these measures, no data transmission over the internet or electronic storage system is completely secure. You acknowledge that there is an inherent risk in transmitting information electronically and that up7777 cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your own account credentials.
08Cookies & Tracking Technologies
The Platform uses cookies and similar tracking technologies to enable core functionality, improve user experience and support analytics. By using the Platform, you consent to the use of cookies as described below.
Types of Cookies Used
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Essential for the Platform to function. These cookies enable login sessions, account security and core navigation. They cannot be disabled without affecting Platform functionality. |
| Session / Authentication | Maintain your logged-in state across pages and protect your session from unauthorized access during use. |
| Analytics | Used to understand how users interact with the Platform — pages visited, session duration, navigation paths — to improve usability and identify technical issues. |
| Preference / Functional | Remember your settings and preferences (e.g., language, display options) to deliver a more personalized experience on return visits. |
You may manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform. For strictly necessary cookies, disabling them through browser settings may prevent you from accessing the Platform altogether.
09Your Rights
Subject to applicable law and the specific circumstances of your request, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 14.
Right of Access
Request a copy of the personal data we hold about you, together with information about how and why it is processed.
Right to Rectification
Request correction of inaccurate or incomplete personal data held in your account without undue delay.
Right to Erasure
Request deletion of your personal data where it is no longer necessary, where consent is withdrawn, or where processing is unlawful — subject to retention obligations.
Right to Restriction
Request that we restrict processing of your data in certain circumstances — for example, while the accuracy of data is being contested.
Right to Object
Object to processing based on legitimate interests or for direct marketing purposes. Marketing opt-outs will be actioned promptly upon request.
Data Portability
Where technically feasible and legally applicable, receive your personal data in a structured, machine-readable format for transfer to another service provider.
Response Timeframe: We will aim to respond to all verified data rights requests within 30 days of receipt. Complex or multiple requests may require an extended period, in which case we will notify you of the expected timeline.
10International Data Transfers
up7777 operates through infrastructure and service providers that may be located in jurisdictions outside of Pakistan. Where personal data is transferred to countries that may not provide the same level of data protection as your country of residence, we implement appropriate safeguards to protect your information, including contractual clauses with data processors that require equivalent data protection standards.
By using the Platform and providing your personal data, you acknowledge and consent to the transfer of your data to jurisdictions outside of Pakistan for processing purposes as described in this Privacy Policy.
11Minors
The Platform is strictly prohibited to persons under the age of 18, or the higher minimum age required by the operator's license jurisdiction. up7777 does not knowingly collect personal data from minors. If we become aware that a minor has registered an Account or submitted personal data through the Platform, we will take immediate steps to close the Account and securely delete all associated personal data.
If you have reason to believe that a minor has accessed the Platform or submitted personal data to us, please contact us immediately using the contact details in Section 14.
18+ Adults 18+ only. Being of legal age does not make gambling lawful under Pakistani law. Local laws may restrict or prohibit access. Players are responsible for understanding applicable local law.
12Third-Party Links & Services
The Platform may contain references to third-party payment methods and services familiar to Pakistani users, including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references are provided as contextual information only and do not constitute endorsements, partnerships or affiliations between those providers and up7777.
Where the Platform integrates third-party services for payment processing, KYC verification or analytics, those services are governed by their own privacy policies. up7777 is not responsible for the data practices of third-party services. We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the Platform.
13Changes to This Privacy Policy
up7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform functionality. The date of the most recent revision is displayed at the top of this page.
Where changes are material — that is, where they significantly affect your rights or how your data is used — we will provide reasonable advance notice to registered account holders via the email address held on file or through an on-platform notification. Your continued use of the Platform following publication of a revised Privacy Policy constitutes acceptance of those revisions. If you do not agree to any revision, you should discontinue use of the Platform and close your Account.
14Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by up7777, please contact us using the details below. All privacy-related correspondence should be submitted in English. The email address below is provided as plain text only and is not a clickable link.
Data & Privacy Enquiries
(Plain text — not a clickable link. Please use your email client to compose messages.)
Live Support
For urgent account and data queries, live chat is available 24/7 directly on the Platform (operator-stated availability). Please mention that your query is privacy-related when initiating a chat.
For questions about our platform rules and player obligations, see our Terms & Conditions. For responsible gambling tools and support resources, see our Responsible Gambling page.